get to know our ethics, discover a new
concept of beauty
Our focus on values such as transparency and quality make our brand a smart cosmetics brand, designed and developed for the benefit of the world. As a brand created and manufactured in Europe, we always comply with all standards provided in European Regulation EC 1223/2009. Want to know more about us?

our concept of beauty


All our cosmetic-company suppliers comply with ISO 22716 and carry out tests to assess and confirm that the product complies with all requirements for placement on the market.


We carry out experimental studies of all kinds to confirm that the product complies with the established requirements.

Cruelty Free.

Our products have not been, in any phase of production, tested on animals. Although this is now totally prohibited by law, we’d like to add that this is something we ensure as part of our philosophy.


Over 60% of our products do not contain any products of animal origin or derivatives. Our goal: 100%.

Eco Friendly.

We are continuing to work to ensure that our cosmetics are sustainable. As well as recyclable packaging, we must comply with the requirement to control the supply chain and manage waste, resources and processes in order to minimise our environmental impact across all product-production processes. We are continuing to work towards this goal.

Producto Europeo.

All our products are produced under the conditions of European Regulation 1223/2009.

Marca España.

Our brand was created, born and constructed in Spain.
And although some of our team have made the leap to the international market, our brand is proud to remain in Spain.

smart-cosmetic smart-cosmetic


the right words at the right time
Vitamina C
Antioxidantes y radicales libres
we’re more than a beauty company we are family It’s not just about products, the people who
develop and create them are just as important.
That’s why our team is our family.
smart team
secure shopping
  • Various payment methods

    Visa and mastercard, paypal, bizum
    Payment in installments in 3, 6 or 12 months

  • Free shippings

    From 30€ (peninsula, Baleares and Portugal)
    From 60€ (Canarias, Ceuta and Melilla)
    Lovely clients from 20€
    EU - consult in general conditions

  • Ships in 24-48h* from 4.20

    It can be extended up to 5 bussiness days in
    promotion and post promotion periods.
    Shipments to the US